Insights
Our Intelligence Center studies the sentiment & consumption habits of Hispanic Americans, the fastest growing consumer group in the U.S.
Below is a sampling of our most recent reports across a range of subjects.
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My Code’s Intelligence Center has partnered with Remezcla to release part 1 of its Latine Gen Z Influence research exploring their impact on education, the future of work and entrepreneurship, politics, and immigration. It is essential to acknowledge the significance of Latine Gen Zers as a powerful force shaping the future amidst today’s unprecedented rates of rapid change and innovation.
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The driving purpose of the 2023 Hispanic Consumer Fact Pack is to arm marketers with culturally nuanced insights allowing enhanced understanding, deeper connection, and authentic enrichment of the lives of Hispanic audiences. This report tracks macro trends with a particular focus on Hispanic digital behaviors, including a look into the future of consumer engagement through Augmented and Virtual Reality experiences.
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This report demonstrates that multicultural consumers continue to have more nuanced relationships with the auto industry than does the general market. We continue to explore how brands seeking growth through a prolonged market disruption must build and demonstrate a culturally nuanced understanding of each multicultural consumer audience.
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This report provides findings with updated, culturally nuanced insights and meaningful year-over-year shifts in multicultural consumer cinema attendance. In addition to a new deep dive on behavioral and attitudinal nuances within the video streaming landscape, this report will continue our investigation into multicultural audience representation on- and off-screen.
