H Code Media was formed to better connect advertisers with US Hispanics. We reach them by bringing together targetable data, the right inventory and optimized creative. Through our platform we can more effectively reach US Hispanics than anyone else.
US HISPANIC FOCUS
HOLISITIC PRODUCT OFFERING
Reaching US Hispanics is more important today than ever for advertisers. They represent over 17% of the US population and $1.5 trillion in purchasing power. Despite their size, US Hispanics are very hard to reach as they consume content in both English and Spanish. To reach them effectively advertisers must reach them at the right time with the right message.
Standard IAB Units
Interstitial and pre-roll
Mobile Web and In-app
Skins, IAB Rising Star Units
Leverage RTB Pipes to find your audience
Full rich media creation services
Use data to optimize creative
In stream auto play Video Ads
Extend data targeting into social channels
Find the users you want to in the most engaging way possible. Through our platform we will craft a program
to match your goals by combining the correct products and data to reach the right US Hispanic audience.
Craft media and data plan to meet KPI’s
Determine optimal creative based on assets available
Develop creative from ground up
Launch media campaign
Delivery in full against expectations
Continual update on progress against KPI’s and delivery
Optimize targeting and creative dynamically to drive results
Full recap of campaign performance
Across the broad array of products we are actively in market selling, we can craft a partnership
that makes sense for you and ensures you are generating more revenue with us.
US AD REPRESENTATION
ATTRACTIVE PAYMENT TERMS
The H Code Media team brings together deep backgrounds in AdTech and US Hispanic digital advertising.
Parker is the founder and CEO of H Code Media. Previously he held the role of SVP, Platform Revenue at Demand Media (NYSE: DMD) where he led a team responsible for over $100m in media ad revenue. Other past companies include Blue Bite, Rubicon Project, Warner Brothers and GCA Savvian. Parker earned his undergraduate degree in economics from the University of Pennsylvania and his MBA from UCLA’s Anderson School of Management. In his spare time, Parker loves to travel, go to the movies and watch sports on the weekend with his good friend, Mr. Cooper, who may or may not be of the feline persuasion.
Jonathan is the Vice President of Sales in H Code Media. Previously, Jonathan was a founding team member for SABEResPODER™, where he served as Vice President of Business Development, and worked directly with Fortune 100 brands such as P&G, AT&T and State Farm. Other companies and prior work include DWNLD, JAM School Program, the NFL, and the NBA. In his free time, Jonathan co-founded a social fitness club, Electric Flight Crew, and fulfilled his lucha libre aspirations in the form of coaching high school wrestling at the Brentwood School for many years. He likes to travel, lives an active lifestyle, loves his UCLA Bruins, and calls Santa Monica home.
Mark Murrin is Vice President of Business Development where he leads premium supply acquisition and wider strategic partnerships. Previously, Mark lead mobile video strategy and business development at RhythmOne (previously Rhythm NewMedia) where he grew partnerships with major media companies, video ad tech platforms and helped to drive product strategy. Prior, Mark worked in Business Development at Evolve Media and spent two years in the PeaceCorps working on a micro-finance project in rural Costa Rica. In his free time he enjoys outdoor activities including surfing, playing soccer, and backpacking in the High Sierras. Mark holds a BA from the University of California, Berkeley in International Political Economy.
Pablo is the Sr. Director of Network Development. Previously, he created and led the Ad Operations and Network Development teams at Alcance Media Group, a US Hispanic Ad Network, where he led the launch of their mobile and video solutions. Prior, Pablo worked at 4INFO, a leading mobile ad network, where he developed the company’s first Spanish-language products. Pablo enjoys watching and playing soccer, traveling to LATAM, enjoying a nice dinner in San Francisco or hanging out with his puppy. Pablo holds a BS in Business Administration with a focus in International Business and a minor in Spanish from Notre Dame de Namur University.
MC is an Account Director for H Code Media. Previously, Maricarmen was VP of Sales and Marketing for WNP Media, where she functioned as the sales lead for People en Espanol and the Hemispere Media Group portfolio. Her past professional experience includes The Walt Disney Company and Univision Communications, where she successfully sold integrated ad solutions to brands seeking to connect with US Hispanics. In her free time MC enjoys all things food, wine, and travel-oriented, as well as the company of one particular grey cat. Maricarmen earned her BA degree from Vanderbilt University, where she studied both Spanish and Latin American Studies.
Danny is an Account Executive for H Code Media. Before joining H Code, Danny held US Hispanic digital sales roles at both Impremedia and Pulpo. His previous work experience also includes four years at OMD where he served all four years as a US Hispanic Strategist on accounts like State Farm, H&R Block, JCPenney and Time Warner Cable. Originally from Miami, FL, Danny has lived in New York since 2012. His hobbies include playing basketball, attending live music events and talking smack to every man, woman and child on Xbox Live. When unwinding from his competitive lifestyle, Danny also enjoys binge-watching shows everyone else has already seen.
Born and raised in Lima, Peru, Pia is the Publisher Development Specialist for H Code Media. Prior, Pia worked at Alcance Media Group where she managed and recruited publishers from the U.S., LATAM, and Spain. In addition, she managed the company blog and social media platforms. Her passion for seeing the world led her to study abroad for a semester at the University of Amsterdam in the Netherlands, and she participated in a work abroad program in Vigo, Spain. Besides traveling, Pia loves dark chocolate, enjoys watching foreign movies, and likes to follow social media trends. Pia holds a BA in Sociology from San Francisco State University.
Fernando is the Ad Operations and Network Development Specialist. Prior to H Code Media Fernando was at Alcance Media Group, a US Hispanic Ad Network, where he was key to developing the Publisher Network and managed all video, mobile and desktop advertising campaigns for US and LATAM. Previously he founded F&M Virtual Systems, where he provided technology equipment for SMEs in El Salvador, the country where he resides today. Fernando enjoys spending time with his family, traveling with his family as well as trying new international cuisines. Fernando holds a BS in Computer Engineering from the University of Don Bosco from El Salvador.
Christina Robinson is a publisher development specialist at H Code Media, where she works with websites from Latin America, Spain and the US. Previously, she led the publisher management team at MyLikes, a monetization platform for social media. There she enjoyed helping a wide range of publishers optimize their revenue. Before then she managed contacts at her first startup, First Page Sage, and raised funds for the Fund for Public Interest. She earned her BA in Latin American History and Spanish at the University of California, Davis, and spent a quarter abroad in Havana, Cuba. She appreciates healthy living, the great outdoors, and keeping up with current events.
Gerry is the Director of Account Management & Media Planning at H Code Media. Prior to H Code, he led the MBuy/MediaOcean West Coast AM team where he supervised end-to-end cross-media planning & implementation. Other companies include RPA, Collective and Demand Media. Gerry is passionate about media strategy and everychannel executions that deliver a holistic approach to the consumer journey. Gerry earned his B.A. in Business Administration and Marketing from Loyola Marymount University and got the opportunity to spend a semester abroad in Bonn, Germany. In his free time, he loves spending time with his family, traveling and trying new food & wine.
Marie is an Account Director for H Code Media. Previously, Marie was Director of Sales at The Rubicon Project under the Buyer Cloud division. Her past professional experience includes The Economist and the Advisory Board. In her down time she enjoys going to new places, drinks with umbrellas in them, as well as short runs through the wonderful parks of New York City. Marie earned her BA degree from the University of Mary Washington, where she majored in English and minored in Business.
Aaron is the Manager of Programmatic Media Buying at H Code Media. Before joining H Code, he anchored the online/social media buying efforts for a traditional/linear media agency, Ocean Media. Seeing a massive opportunity in online and social channels several years ago, Aaron decided to leave the non-profit sector and got his start in programmatic media with Specific Media/Viant. Other previous companies include ResCare Workforce Services and Lambda Chi Alpha Fraternity. Aaron is passionate about connecting the right message with the right consumer and maximizing efficiency along the way. He eagerly troubleshoots and investigates technical issues and identifying ways to drive further success for clients. When not making the world a better place in digital advertising, Aaron enjoys going to the beach, golfing and spending time among family and friends.