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What Every Brand Should Know About the Hispanic Market
Hispanic consumers today possess tremendous purchasing power that is only expected to increase in the next decade and beyond. This shopping demographic is incredibly savvy about brands they purchase from. Advertisers must present themselves as authentic and relatable to connect with this audience.
How Beauty Advertisements Underrepresent Hispanic Women
One of the most significant factors behind the underrepresentation of Hispanic women is the historical stereotypes and generalizations this demographic has to face. Marketers often reduce this dynamic population to a single tokenized identity. Instead, it’s best for marketers to always remember that Hispanic women have their own styles and come in all sizes, colors and hair types. Hispanic women and Latinas should feel comfortable embracing, and not embracing, their cultural trademarks without judgment.
How Brands Can Drive The Auto Industry Through Multicultural Consumer Understanding
About 60% of multicultural adults are planning to make a vehicle purchase in the next two years, but interest in alternative fuel vehicle purchases has plateaued, and 16% of multicultural consumers don’t feel the need to make a switch. In order to change that, brands must develop tailored content and messaging strategies to provide reassurance for diverse consumers about electric vehicle purchases, without a one-size-fits all messaging approach.
Connecting With Multicultural Audiences Through The Entertainment Industry
Diverse audiences are a driving force in the entertainment industry – even with the challenges the current economy is facing, entertainment continues to be recession-resistant. In fact, multicultural audiences have been propelling cinema attendance numbers since theaters reopened post-lockdown, and are 20% more likely to drive box office opening weekend sales than non-multicultural audiences.
How Travel Industry Brands Can Succeed Through Multicultural Consumer Understanding
My Code Intelligence Center’s 2023 U.S. Traveler Landscape was created with the purpose of providing travel brands with key data points and insights on the attitudes and behaviors of diverse U.S. travelers for strategic development and execution for continued growth in 2023 and beyond. The insights within this report serve as a starting point and roadmap to help the travel industry embrace and execute culturally aligned marketing and advertising with confidence.
