CELEBRATING HISPANIC HERITAGE, TODAY AND EVERY DAY
H Code acknowledges the importance of honoring cultural diversity year round. With Hispanic Heritage Month in full swing, we’d like to take the opportunity to celebrate with you the limitless diversity, traditions, and empowerment that has shaped American culture today. Below we provide more insight into what opportunities companies and brands should take to achieve accurate, authentic, and resonant representation.
Here’s What We Have To Say
For marketers, the celebration of Hispanic Heritage Month should not be approached as just another opportunity to promote products and services to Hispanic consumers. Instead, it should be seen as an opportunity for brands to authentically engage with their Hispanic consumers.
Reaching Hispanic Audiences Is Only Part Of The Solution.
Less than half feel understood by brands, revealing an opportunity to bolster brand equity by deepening ties with, and demonstrating a nuanced understanding, of the Hispanic consumer.
Demonstrating Culturally Nuanced Consumer Understanding Can Help Build Long-Term Equity Among U.S. Hispanics.
Creative That Lacks Authentic Representation Is Less Likely To Captivate The Attention Of The U.S. Hispanic Audience.
The Emergent Force of Latine Gen Z
The Latine Gen Z community is igniting a powerful transformation in redefining the very essence of the American Dream. They’re fearlessly tackling challenges head on, propelling themselves toward a future that will look very different than anything we’ve seen before.
Don’t miss out on this unparalleled opportunity to tap into the boundless potential of this community. Embrace diversity, broaden your cultural horizons, and energize your approach by downloading our latest Latine Gen Z influence report.
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